London September 2017
Today, global home furnishings and lifestyle store, SONDER living, will for the first time, come to the UK, with an exclusive space set to launch within London department store, Harrods.
With five stores already successfully trading in the US, as well as various locations in Asia and the Middle East, SONDER living’s arrival at Harrods represents more growth for the retailer, whose lifestyle concept launched just over a year ago.
At 2600 square feet, and stocking a full array of designer brands, the new space in the Harrods furniture department on the Third Floor will immerse design lovers in the world of SONDER living. The space will showcase designs by the interiors industry’s most celebrated contemporary design brands, including Kelly Hoppen, Andrew Martin and Tracey Boyd’s eponymous Boyd, all from the UK, as well as Los Angeles-based designer, Thomas Bina, a pioneer of sustainable design.
Also available will be lighting by Nellcote Studio, wall art by Coup&Co., and design-led home accessories ranging from table top and candles to exquisite handmade pillows and throws by Lily Koi.
Globally, the SONDER living brand is synonymous with originality, craftsmanship and a bold design philosophy; the Harrods store will serve as a gateway into the SONDER concept, offering British consumers a complete showcase of SONDER living products and services, along with a knowledgeable and enthusiastic team of Brand Ambassadors.
“At SONDER living, our focus is on creating unique living spaces,” says Steven Hubbard, Chief Commercial Officer. “Our arrival in London represents a significant milestone for the SONDER living concept, and an opportunity to introduce our diverse range of global designer brands into a new market. We look forward to working in partnership with a world leader in retail like Harrods, who shares our passion for design excellence, great craftsmanship and exceptional customer service. ”
Annalise Fard, Director of Home at Harrods added: “We are thrilled to be launching SONDER Living’s first UK retail space at Harrods. The beauty of Harrods Home lies in the breadth of our offer; the range of styles, designers and interior looks we are able to offer, from the minimal and contemporary to a more maximalist look. The SONDER philosophy and the distinctive aesthetic of each of the designer collections set to launch in their Harrods space will only enhance this.”
SONDER living will opens at Harrods today. SONDER living will continue its expansion over the next year, with over 30 store locations confirmed to open globally by the end of 2018.
About SONDER living:
At SONDER living, our community of designers creates original furniture and home accessories that redefine how you express yourself in your own space. Whether modern statements, or heritage-inspired pieces, every SONDER living collection is a testament to originality, craftsmanship and a bold design philosophy. In addition to original furniture, lighting and accessories, SONDER living also offers a made-to-order service, offering customers the ability to modify textures, dimensions and materials of existing product ranges.
Harrods began as a wholesale grocer' and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivaled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do. Harrods.com